One thing I really love about the static 9 grid is that you only have 9(ish) squares so there’s no need to be shy, just tell them how you can help them, and how they can learn more. I mean, we’re trying to take things to the next level. A Call to Actionįor the last slide on this one, I love adding a call-to-action for them to book a call with you. So whatever opt-in you have, should get its own square for sure.Īnother opportunity for a carousel post to show off your skills and build some serious clout is in your client testimonials! Gather up all your best quotes from happy clients and create a carousel post that new visitors can easily swipe through to see how amazing your work is. It looks different for everyone, but you’ll want to highlight your best one or two in your static 9 grid so that you can get people on your email list! That’s the real golden ticket because you own your list. Think about what that might be, a quiz, a PDF, a free course. When I work with clients I help them map all this out in a way that works with their own customer journey, and the offers and resources they have to share with potential visitors to their Instagram grid.īut you should also include… 3. Like I said, there’s no “one-size-fits-all” approach to things in business. Other than position #1 and possibly #2 if you’re doing reels, the rest of these things can be in whatever order you want. Some people might not even know that there’s a reels tab there, so it’s super important to point it out and let them know so they don’t miss your newest content. You can use a little arrow in your design to point to the reels tab and let them know to go check out your reels! If you’re planning on still showing up in Instagram Reels and/or Stories, I recommend that the second post let the viewer know that. Think of this first post as an extension of your Instagram bio where you have WAY more words to work with! Just mention that you are aware that you only have a few posts, explain why, and invite them to read through them to get a feel for you and how you can help them.
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